How to start a content writing career in India post-pandemic
Are you someone who is finding it challenging to get started with content writing?
Do you think that content writing can change the shape of your career?
If your reply is yes, then let me tell you shocking statistics.
In the U.S. alone, the content marketing industry is expected to be at a whopping figure of $321B by 2022.
If you are interested in writing and have a strong inclination towards writing, this career path is best suited for you.
Content can create brand awareness among the mass and help them understand the brand well before buying a product or service from the brand.
So the relevancy of content can be a game-changer for any business to flourish and see tremendous traction.
What is Content writing?
Content writing is a skill to express your thoughts and ideas and put them across to create awareness.
Content writing aims to build a rapport and trust factor with your prospects to help them counter a specific problem and then guide them to take a suitable decision.
Due to the Coronavirus pandemic, it is now significantly crucial for businesses to avail the online medium to survive their businesses.
It is mandatory to see the businesses in the online operational mode because it is not pushing your prospects to come out of their homes.
Staying back at home and doing business is the new normal that everybody needs to penetrate.
Content writing plays a pivotal role in that space.
So from a larger context, the demand for content writers are at an all-time high, so as the earning opportunity.
What does a content writer do?
A content writer typically writes content for the clients to educate and create awareness among the mass to solve a particular problem and help them decide to choose a suitable solution for a positive outcome.
For example,
If someone wants to buy a product from amazon.com, then before purchasing that product, that buyer will resort to reviews written by bloggers who have written a blog post.
Research has shown that 85% of the prospects read a review article on a product or service before availing it.
The intensity of it can gauge the significance of content writers.
A content writer can also write ad copies, engagement posts, listicles, guide articles, email, and many more to serve clients to gain more revenue in their respective businesses.
Gone are the days when you put the link of your product, and people will buy it using your link.
The reason is they have so many options to choose from.
Then you can stand out in the crowd only by providing immense value and help them gain the solution they were looking at.
If they get value from your content, then they will only consider buying the stuff from your link, which is the law of reciprocity.
What is SEO content writing?
SEO stands for search engine optimisation.
SEO is the skill set required from a content writer to rank his creation/article in the top 10 results in the google search page results.
Research indicates that the top 10 results are vital for any article to be seen by users; otherwise, its utility is next to negligence.
Search engine optimisation is tweaking your article to optimise for Google to rank it in its top 10 result position after seeing the article’s relevancy, the authority of the webmaster or website owner, and user signals.
There are almost 200 factors that decide an article’s ranking.
If you have this skillset and content writing understanding, it is difficult to replace you, and it will help you to charge high for your efforts.
Why has Content writing become a necessity for any business to excel?
It is pivotal due to the mass internet penetration in every sphere witnessed during the last decade.
Every business has to leverage its online presence to survive with the current market demand.
People will not come to your store to choose products due to time constraint.
With the arrival of an online e-commerce marketplace, it is significant for small scale business owners to enter the digital marketing ecosystem.
Life will be more challenging, and it will be difficult to gain customers and later convert them into buying customers and then the cycle goes on from there to get repeat orders.
Unless it is through content to make your prospects understand the importance of your product, how can you expect a sale?
Content writing is directly proportional to the growth of business revenue nowadays.
It helps build a trust factor and an interest for the product to the prospects that might solve their problem once buying from you.
Every business owner has to rethink promoting their brands and products post-pandemic, which caused many brick and mortar stores to get completely shut due to the menace of lockdown.
In otherwise,if your content is floating in front of the eyes of your prospects, it creates a mental easeness to buy a product from you because you are trying to help them with their problems.
It is due to the law of reciprocity.
How to start with content writing from today?
The habit of writing daily will help you a lot in this case.
Start with writing 250 words daily and increase the word counts by 1% every day.
Don’t stop writing for a single day, even if you think that whatever you are writing is crap.
Often, after starting and writing for a few days, people give up writing because of a lack of motivation and sometimes writer’s block comes in between.
Writer’s block is a mental blockage to create content ideas and not having to communicate correctly with your audience.
It also seems you start writing on a topic but lose it in the middle because you have no vision, and your interest, passion and talent do not align with the niche you have chosen.
The only way to widen your thinking process is to start reading books of different genres to get a holistic writing perspective.
It will evolve you as a better content writer and help you communicate well with your prospects.
It will connect well with the message you want to put across with your writing, and your brand value as a content writer will become indispensable.
Remember the point that people buy from people at the end of the day and not from brands anyway.
The other important aspect of writing a better piece of article is to become a good storyteller.
If you can bring stories to communicate your message, it might bring wonders to your effort because it creates relatability from the end of your prospects.
How to start providing content writing services from home?
The whole world is running from work from the home model due to the havoc caused by the pandemic.
Content writing is no different, so that you can start with your digital freelancing services.
It will equip you to earn more by working with 2–3 clients per month simultaneously as a solopreneur.
Later you might need to scale your businesses by hiring more people into your team to take the content writing business to the next level.
It will happen with a strong mindset and dedication to serve your clients well to help them bring a positive outcome in their journey.
You will only grow as a content writer if you research your competitors and the market trend before starting your article piece.
The most important aspect of growing as a content writer is undoubtedly research.
Another important aspect of growing is to write on a particular niche.
It can help you create a brand of yours if you choose a particular niche to become a pro.
It can be from health and wellness, automobile, real estate, SaaS and so on.
It is challenging to choose a niche upfront when you are just getting started and has no portfolio under your belt, but you can see the difference after spending time in the content writing arena.
The more specific you are, the more money you can expect as a content writer.
The ways you can serve as a content writer are-
1.Becoming a blogger and writing for your blog and helping your audience with their problems.
2.By providing services to other business owners and help them to communicate their message to their audiences.
3.By writing a sponsored review for the brand you resonate with.
4.By writing content from other bloggers and also doing a guest posting.
Conclusion:
Content writing is a profession if you are passionate about writing and sharing your knowledge and ideas with the outer world.
It can also be stated that content is the king for any business, so you can tap into your interest area and make an excellent comfortable living only by writing articles or website content.
It is pivotal that you research the arena before entering and see if it can align with your expectations.
If you have a mindset to help people with your knowledge and value addition, content writing is definitely for you.
If you want to know more about content writing read my blog article here:https://souvikchoudhury.com/content-writing/
Ciao for now!
