Souvikchoudhury
2 min readMay 24, 2022

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5 ๐™ง๐™ช๐™ก๐™š๐™จ ๐™ค๐™› ______๐™ฌ๐™ง๐™ž๐™ฉ๐™ž๐™ฃ๐™œ ๐™– ๐™ ๐™ž๐™˜๐™ ๐™–๐™จ๐™จ ๐™๐™š๐™–๐™™๐™ก๐™ž๐™ฃ๐™š ๐™ฉ๐™๐™–๐™ฉ ๐™ž๐™ฃ๐™Ÿ๐™š๐™˜๐™ฉ๐™จ ๐™–๐™ฃ ๐™ž๐™ฃ๐™จ๐™ฉ๐™–๐™ฃ๐™ฉ ๐™–๐™™๐™ง๐™š๐™ฃ๐™–๐™ก๐™ž๐™ฃ๐™š ๐™ง๐™ช๐™จ๐™ ๐™ž๐™ฃ ๐™ฎ๐™ค๐™ช๐™ง ๐™ฅ๐™ง๐™ค๐™จ๐™ฅ๐™š๐™˜๐™ฉโ€™๐™จ ๐™—๐™ง๐™–๐™ž๐™ฃ ๐™ฉ๐™๐™–๐™ฉ ๐™ฉ๐™๐™š๐™ฎ ๐™ฌ๐™ž๐™ก๐™ก ๐™™๐™ž๐™š ๐™ฉ๐™ค ๐™ก๐™ž๐™จ๐™ฉ๐™š๐™ฃ ๐™ฉ๐™ค ๐™ฎ๐™ค๐™ช______.

โœ… Donโ€™t reinvent the wheel:

Write their immediate pain points after doing thorough research.

Talk to their minds and craft the headline that stops them from scrolling without any option.

It may be like your headline statement was running in their minds and they are badly looking for a solution.

If you write a headline based on your assumption, you canโ€™t connect with them in the first few seconds, and you will lose them.

โœ… Give them hope in the form of a teaser:

When you are writing a headline, give them an element of hope after talking about their problem.

Example:9 out of 10 people have reduced their belly fat organically without any painful surgery. So, here, it makes them visualize about the transformation.

โœ… Craft your headline with numbers or facts:

To bolster your claim, write your headline in a compelling manner by including some facts or numbers in your headline.

โœ… Introduce a story angle in your headline:

If you are bringing a story angle to your headline, it creates a sense of relatability.

Your headline can connect to your target audience when they hear a story which is talking about their exact problem.

Its like they were hunting like a wounded horse for a solution, and your headline pops up infront of their eyes saying the same thing.

Would they miss out on that headline?

Perhaps not.

โœ… Influx a guarantee element to your headline:

Someone asked me, will guarantee element backfire my sales page conversions?

I said, โ€œNO.โ€

Everyone here is in the race of selling their product/service through a catchy headline.

If you are taking the onus of a prospect with a money-back guarantee, it gives your prospects a sense of relief and a risk-free buying experience.

It also builds trust.

Here, you are not only selling them and disappearing, but you are sticking with them end to end. It may boost up your retention rate.

Enough of me talking.Its time to take action.

Would you give it a shot by taking any one rule mentioned above and experiment?

Comment below.

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